Market Comment 18th Jan 2010 PDF Print E-mail
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Written by TrigoldCrystal Marketing Manager   
Monday, 18 January 2010 00:00
This week we linked to two interesting articles on Twitterhttp://twitter.com/TrigoldCrystal. One was a review of all the apps that are available for the iPhone to help with money management. The other one is a discussion about consumers taking out loans to cover mortgage deposits. This got us thinking about the general education of consumers about financial products and how it is changing. This is an important issue for the intermediary market. We need to ask whether the greater use of technology will create a greater awareness of personal finance or is this greater awareness simply a smoke screen for the fact that it does not actually help consumers understand the detail of even everyday products like insurance or mortgages?

Of course, where we see an increasing number of opportunities online and on mobile devices it should mean an opportunity. Most price comparison sites are generally a method for lead generation for companies who will actually exploit this opportunity for increasing levels of business.

One of the great things about the diminishing cost of technology is that it lowers the barriers of entry to smaller business. Though the competition is fierce, at least smaller companies can get their foot in the door and leverage their more personal approach to business to develop relationships with potential clients.

Something that you will see from TrigoldCrystal in 2010 is greater use of online technology in all our products. As the year progresses you will see these made into fantastic new tools for you to take advantage of the huge range of opportunities that technology is creating. Be assured that as consumer behaviour changes, we will continue to provide the tools that keep you in step with all the latest trends.
Last Updated on Monday, 08 February 2010 14:45