Positive Solutions has joined up with TrigoldCrystal to offer its ‘Your Site Sourcing’ to all Positive Solutions Partners. Your Site Sourcing allows an IFA’s clients to search for the best mortgage deals directly on the intermediary’s website. In so doing it bypasses the direct-to-consumer price comparison sites, creating mortgage leads for the IFA.

The ‘Your Site Sourcing’ website plug-in is one of a new breed of tools and calculators which, thanks to new web technologies, can be easily added to any website in minutes. Sourcing is run against TrigoldCrystal’s product database, one of the largest and most comprehensive of its kind.

Paul Rignall, Mortgage Manager of Positive Solutions said:

“Our trials of ‘Your Site Sourcing’ with a number of Partners were extremely positive, creating an increase in leads for mortgage enquiries, particularly from Partners with professional introducer connections. It was simple to add a link onto the introducer websites directing their clients to ‘Your Site Sourcing’ via the Partner website. This greater functionality means better client engagement and for this reason we are rolling out ‘Your Site Sourcing’ to all our Partners”.

Assessing the need for intermediaries to adopt technologies like this David Thompson, Sales Director of TrigoldCrystal, said:

“The greatest competitive threat currently facing mortgage intermediaries comes from direct sales. Such has been the success of these sites that most consumers now begin their research online – on price comparison sites – before making a financial purchase. ‘Your Site Sourcing’ helps the intermediary give clients, and other professional introducers, the opportunity to bypass the direct-to-consumer sites and go straight to their broker for the information they are after - as well as providing an easy way to get in touch with them directly.”